Apriori Consultants

As CMOs of large businesses, we’ve
been in your shoes.

We understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.
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Makings sense of the moving pieces relevant for your business to create an inspiring plan and way forward requires dedicated focus and effort. In our experience this is very difficult when simultaneously have to deliver short term results.
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That’s why we created A Priori. As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.

Our Team

30 years+ experience in Sales & Marketing. Previously, VP Sales & Marketing - Dell. Led Pricing Line for McKinsey Asia. MBA from IIM Ahmedabad

Niloy Mukherjee

Partner

Years+

30 years+ experience. Previously, MD Grohe India, CMO- Micromax; VP & Global Leader at GSK Consumer, India. MBA from IIM Ahmedabad.

Shubhajit Sen

Partner

Years+

30 years+ experience in advertising as Global planning director,JWT. Faculty at IIM Ahmedabad. MBA from IIM Ahmedabad

Atishi Pradhan

Partner

Years+

25 years+ experience. Previously, VP Marketing- Snapdeal and Marketing Director - Coca Cola, India. MBA from IIM Calcutta.

Srinivas Murthy

Partner

Years+

25 years+ experience in Marketing. Last role as VP Marketing, MasterCard, South Asia. Experience in Media, Banking, Tech, consumer industries MBA from IIM Ahmedabad

Raja Balasubramanian

Partner

Years+

20 years+. Founder, D2C brand (Skoodo). Lead P&L for large brands (Nutrition, GSK) and seeded and grew new categories (Women’s Nutrition, Sports Nutrition). Sales experience in Unilever. MBA from IIM Ahmedabad.

Pooja Sardana

Partner

Years+

Aditi Khandelwal

Project Manager

Years+

6+ years of experience with research and business consulting in emerging markets and open innovation. Former research fellow at UC, Berkeley

Arun Sharma

Associate

Years+

Social Scientist with 5+ Years in Global Academia. Specialization in Tech, Business and Cultural Studies. Young India Fellow and Masters in Research from Ashoka University.