Our Philosophy
We believe every business, every
challenge is unique.
Business environments, culture, processes differ widely. Blindly applying templates or using case studies can lead to poor results because the context of the past may not be applicable to the current situation.
Our approach to any engagement is based on 3 fundamental pillars:
Connecting the dots from various areas (socio-economic, psychological, category etc) leads to richer insights and a better problem definition
The choice of insights to operationalise is not intuitive or obvious. It requires business knowledge. This judgement comes from experience.
Converting insights into business solutions – with measurability and line-of-sight to business results is most effective through creative structured thinking aided by frameworks.
We don’t believe in applying models- which are simulations of a perceived reality – to your business problems we believe in using proprietary frameworks – which help the thinking process to arrive at a solution.
doesn’t fit all
We understand the strategic challenges but also the realities that are rooted in the execution. Our approach to problems takes into consideration company environments, people & processes, which help us deliver realistic and executable solutions tailormade for the client.
We are a unique team because of our width and depth of experience in consumer facing organizations. As CMO’s in large businesses, we’ve been in your shoes. We understand the need for and how to connect strategic solutions to executional plans.
